Consultancy
Private members’ club consultancy.
The people, the programming, the atmosphere. A considered approach to everything that makes a members’ club worth belonging to.
Led by Charlie Henderson
Fifteen years, inside the room.
Charlie’s background spans fifteen years in luxury hospitality across London, Palm Beach and New York, with experience at Mark’s Club, Chiltern Firehouse, San Vicente Bungalows and Maxime’s.
That first-hand perspective informs a consultancy practice for private members’ clubs — shaping what happens, who comes and how it all feels.
Meet the founderThe scope
Every detail. One perspective.
Events & collaborations
Distinctive events and considered partnerships that bring people together and give a club its own social rhythm.
Member acquisition
Attracting new members who belong in the room, with an approach rooted in relationships and the club’s identity.
Programming
A thoughtful calendar of experiences, cultural moments and gatherings that keeps members engaged and returning.
Identity & atmosphere
The overall feel: the welcome, the energy, the details and the standards that make a club unmistakably itself.
The complete club experience
A joined-up perspective on the member journey, team culture and day-to-day experience — from the first introduction onwards.
Consultancy work
Previous & current.
Daylesford Organic
Current project
Dakota
Current project
A conversation about your club